Become a retailer
Built around the foot, not tradition. O2C is looking for retail partners who care about getting the fit right. Join us.
We exist to do things differently — not for the sake of it, but because it matters. With close to two decades of experience crafting elite-level cycling footwear, our founder, Steven Nemeth, helped build one of the most recognisable anatomical shoe platforms in professional cycling — worn to Olympic, World Championship, and Grand Tour wins, and contributing to 36% of Olympic track cycling medals across the last five Games.
O2C is the next chapter: an entirely new anatomical last, built around the way the foot actually moves under load — not tradition, not fashion.
Built around the foot, not tradition
No two bodies are the same. That's why every O2C shoe is designed around our Anatomical Design Principles — from heel cup geometry to a metatarsal-shaped toe box — and offered in **standard and wide fits**, not just one shape sized up or down.
When the fit is right, everything else falls into place: power transfer, comfort, efficiency, endurance.
RS1
Road racing, built for power and control
Available in Standard & Wide fit
White and Black
RK1
Ultra-light, built for climbing
Available in Standard & Wide fit
RC1
Race performance, made accessible
Available in Standard & Wide fit
White and Black
Rt2
Anatomical triathlon performance
Available in Standard & Wide fit
Performance Gravel and Aero models arrive next — one philosophy, engineered across every discipline. The Gravel range will be launched in the next 8 weeks.
Why retailers are partnering with O2C
Proven pedigree
Backed by two decades of elite anatomical footwear design with a full roster of elite level athletes coming onboard.
A genuine point of difference
True standard/wide anatomical fit in a market still dominated by one-shape-fits-all lasts.
A growing category
Width, comfort and fit are the fastest-growing conversations in performance footwear.
A pipeline, not a one-off
Road and triathlon now, gravel and aero next